Intelligent Web Analytics

The key to a successful website is having multiple effective internet marketing campaigns. Therefore it is vitally important to track how each of these campaigns is performing; not only in terms of how much traffic it generates but what pages a user visits, and most importantly if they go on to buy a product or fill in an enquiry form.

At Just Search we have an experienced Analytics Team who will set up tracking software across your site and produce detailed ongoing reports into what is getting people to your website, and what they do when they get there. Through these reports, confident decisions can be made on which marketing techniques are working and which aren't.

Web Analytics Services

Just Search has a number of web measurement tools that enable simple and effective reporting of your website's performance. In particular, we can provide you with essential management information that can form future strategy.

The sheer volume of analytics data available to website owners means many hours wasted analysing data. Just Search can provide you with effective measurement reports that highlight what your site does well, but more importantly what it doesn't.

The reports will segment your marketing activity and visitor information in many ways, and will make key observations and recommendations to you. They include major usability and customer experience issues as well as conversion tracking by keyword.

The management reports also include the following with key findings, observations and recommendations:

  • Visitor and Content Summaries
  • Referring Sources (SEO / PPC/ Direct / Banner / Affiliates etc)
  • Navigation Paths
  • Referring Keywords
  • Conversion path analysis
  • Time spent on site
  • User Trends
  • Content areas and usage
  • Repeat visits & new users
  • Landing Page effectiveness

We have a more comprehensive service that will enable you to track all online marketing activity across platforms and report on it's effectiveness.

Web Measurement services range from £150 - £500 per month depending on the number of platforms you wish to track, the level of information required, real time or delayed performance reporting, and the number of page views your site receives per month.

We also additionally have a bespoke analytical system for higher end users that require enterprise solutions.

For more information please use the contact form on the right.

Recent Web Analytics Articles

Adding Streaming Video To Your Website 12/05/2008

With the advent of improved web technologies and faster internet speeds, the one thing you often see implemented on new websites these days is a flash video of some sort, usually an introduction to the site or a brief summary of how the site works. I...

Conversion Rates For Singular And Plural Keywords 18/03/2008

Recently we wrote about the difference between singular and plural keywords in search engine optimisation and the effects on search engine results when using either version of a keyword (e.g. 'chair' or 'chairs'). The conclusion was that figuring out...

Google Analytics Updates and Improvements 18/10/2007

Google have this week announced a number of additions to their free Analytics application, as well as a long awaited update to the software version Google bought years ago, Urchin 5 Software. The updates to the free online Google Analytics will in...

Analytics are useful, but MPM is essential 09/08/2007

The advent of Google analytics has put website measurement in every website owner and marketing managers reach. Nobody can deny the valuable data that analytics provides companies and publishers in online measurement. If you remember the days whe...

Google Analytics Interface Revamped 10/05/2007

Those of you who like to track your internet marketing campaigns may be aware of the recent redesign of the Google Analytics website, but for those who aren't I will briefly go through some of the highlights and how they can help you in your search e...