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Usability Studies

Once your site has gone through the process of search engine optimisation you can be left with a well optimised site with lots of traffic, but which suffers from poor conversion rates. The Just Search Research and Development team can carry out a series of usability studies on your site in order to spot problems that might be stopping your users from completing that all important sale.

We carry out our studies through a combination of analysing common factors that have been identified over many years research into website usability, and by getting people to actually use the site. Any problems we come across can be sent to you directly by letting you look at the movies we have taken of people using the site.

There are three types of usability study available from Just Search:

Basic Usability Study

Usability analysis carried out by a member of the Research and Development team. In cases where problems are spotted, suggested solutions are given. This sort of study is usually around 15 pages, including images of how the site should be changed to make it more usable. The only disadvantage of this study is that there is the possibility of missing something subtle.

Advanced Usability Study

Usability analysis carried out by recording users using the site, finding out what they are thinking, and seeing where they get stuck. The users are given tasks to do on the site so they are not just clicking randomly. Suggested solutions are given and the movies recorded are also submitted on CD. Comprising of up to 40 pages, this is an extensive study, where little is missed.

Bespoke Usability Study

If you need something more, or just different, then we can build a usability study around you. We will start off from a basic product and add more features in. This can be anything from a few pointers to tweak usability, or incorporating analytics analysis to see where users are failing.