Internet content providers

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Our campaign continued to grow with the inclusion of Just Search’s Content service which emphasised the specific product key words, providing added strength to our results by attracting more long tail search visitors. Their ongoing support has generated new levels of awareness in the market for the Sports Direct brand.

Mark Kelly, Sports Direct Ecommerce Manager

Why does adding internet content work?

Just Search provides web content that benefits your visitors AND helps you with the search engines. Our content is written with SEO in mind, so you will benefit from every new page that is added to your site.

The greater the volume of relevant, unique content on your site, the greater the chances that the search engines will provide results that allow people to find your site. More pages = more routes into your site.

Increase long tail searches

Faster indexing by the search engines

Creates authority

Google has become the most successful search engine by giving its users the most relevant results to their queries. Therefore, in order for your website to rank at the top of Google, you need to ensure that your website is the best resource for your industry.

As an internet content provider, we can help you achieve this through adding articles to your site each day. Relevant and unique web content encourages the search engines to consider your site a leading authority in your market.

What internet content will be provided?

The internet content Just Search provides could be news or informative articles. Either way, it will be relevant to your industry and will be written to draw the right sort of traffic to your site.

It will not be sales or marketing material as that is not its purpose. Nor will it be copied from somewhere else. This sort of duplicate content would add nothing to your site and in truth would mark it out as being a poor resource, causing Google to rank it less favourably.

What are the benefits of using a web content provider?

Content is the best kept secret of SEO, and the benefits of hiring web content providers are myriad:

Long tail search traffic
Having content on the website helps you receive more specific "long tail" keyword searches from the search engines that cannot be targeted with regular SEO.
Faster indexing
Search engines index news and blog sites much quicker than regular websites. If you have daily updates, your website will be visited more frequently and indexed much faster by the search engine spiders.
Generates discussion
Blog and news content often receives comments from interested parties and potential customers, which generates discussion and user participation on your website. These comments also become valuable, free content and are themselves indexed and ranked by the search engines.
Solicits enquiries
Knowledgeable, well-written articles about your business, products or sector will encourage readers to enquire about your services. This has been found to work as a sales tool.
Promotes community
When users of your website post comments, they are interacting with each other, which promotes a community feel to your website while adding more volume to your site.
Repeat visits
When a website is updated regularly with interesting content it encourages visitors to return. If a website never receives updates then visitors will be unlikely to return as there no reason to do so.
Subscribers
Interesting content on your website encourages visitors to subscribe to your updates via RSS. This ensures that whenever you add any new information, the people who are the most interested are notified automatically.
Internal link strength
The content added will often contains link to specific pages of the website which increases your website's internal link strength.

Call now to see how our content providers can improve your visibility within search engines
on 0845 121 1194

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