Paid Search and Pay Per Click (PPC)

Why Use Just Search Paid Search Management?

Paid Search marketing, or Pay Per Click, is the most targeted form of search marketing; you only pay when a user clicks on your ad. Although the concept is simple, day to day management of a campaign is a 24/7 job. Do you have the time to manage all your keywords across Google, Yahoo, MSN and more? Will you be able to react when a competitor adjusts their bidding strategy? We believe in using our expertise to free you to do what you do best – running your own business. We have over 650 active clients, with an impressive 90% retention rate.

Increase market share and brand awareness

Tightly targeted advertising spend

Instant exposure

Directly measurable results

Our metric for whether we succeed is based solely on the performance that we deliver to our clients. We devise bid management strategies that ensure that you only pay the optimum amount for each click. Our PPC management is focused on your Return On Investment, in many cases we have driven down budgets for clients due to the success of our campaign management.

Optimise your Pay Per Click Campaign

Whether we take over an existing campaign or build one from scratch, we will assemble a highly targeted, affordable and fully transparent campaign. We do extensive keyword/sector research meaning you will only be bidding on relevant keywords that will drive sales to your website.

Once the PPC campaign is launched, you will receive 24/7 bid management and analysis along with regular reporting that will show you how we've been doing and what we are planning to continue to grow your business through paid search.

PPC Management

Our campaign process includes best practice in all of the following:

• Goal setting, racking & full reporting
• Sector and Keyword Analysis & Conversion Metrics
• Campaign and Network Strategy
• Bidding Strategy
• Ad Creative and Copy
• Destination and Landing Page strategy
• Campaign Reviews and Optimisation
• SEO & Marketing Integration
• Affiliate Integration

Eye Catching Ads

Eye-tracking research shows that in addition to the 98% of Google users who view Organic listings, 95% also view the paid search results at the top of the page, and 31% view the ads on the right hand side. Bearing in mind that you only pay for the ad if it is clicked, Pay Per Click represents unparalleled reach; in particular when used in conjunction with strong SEO strategy.

PPC Accreditation:

What Is Affiliate Marketing?

Affiliate Marketing simply put is cost per acquisition marketing where a merchant (you) would team up with partner websites to promote his/her brand online and would only pay out on a confirmed commissionable action be it a lead, a sale, email or registration.

Set-up Summary

Option One

Simple really - firstly a merchant would set-up his/her campaign on a suitable network that provides a reliable tracking solution and has a hub of quality affiliates. The merchant would then need to implement tracking on his/her website's confirmation page (purchase completion page, registration completion page etc.). After the network's tracking tag is implemented, the next step is setting up the network interface with creative resources to enhance their promotions. These could range from banners, product feeds to content units and interactive widgets. Once the creative have been set-up all that remains is to set your campaign to live and start recruiting affiliates to promote your brand.

Option Two - Just ask Just Search!

With our vast knowledge of setting up and running multi-network campaigns we believe that our affiliate management service would be suitable for you. Our working relationship with both the affiliate networks and affiliates in the industry enable us to be more strategic in partnering the right affiliates to successfully push your brand online. Also, at Just Search we invest a great deal of resources into Research and Development and Creative design and implementation. This enables us to optimise our campaigns by supplying affiliates with the right tools and graphics to increase affiliate conversions for our merchants.

What Are The Benefits Of Affiliate Marketing?

Cost Per Acquisition Marketing - Unlike any of the other SEMs, with affiliate marketing you only pay per confirmed purchase. This also acts as an incentive for your affiliates to drive more targeted traffic to your site to increase conversions and ultimately increase their commissions.

Fully Trackable - Conversion tracking provides data on number of purchases and purchasing revenue enabling the merchant to monitor ROI and effectiveness of the campaign.

Increase Brand Awareness - Because display advertising plays a key part in affiliate marketing it essentially helps in increasing your visibility online.

Unlimited Growth - Because of different categories of affiliates signed up to your campaign for example, Paid Search affiliates, SEO affiliates, email affiliates etc. Your target audience is constantly increasing as affiliates look for more innovative ways to promote your brands.

In-House Affiliate Tracking Solutions - For merchants who prefer running closed affiliate campaigns where affiliates are recruited on an invite-only basis, our in-house tracking solution is the right option for you. Our tracking is customised to suit your online needs plus we offer full consultancy and training credits to merchants using our tracking. Merchants using our tracking also benefit from our customised reporting that allows them to set their reporting goals and carry out bespoke reporting.

Call now for further details on how Just Search Paid Search Management can help you increase your ROI on 0845 121 1194