Yahoo! still committed to search

Despite a falling market share, Yahoo! has reiterated that it is committed to search. This comes on the back of the deal in which Microsoft’s Bing will be used for searches on Yahoo! websites.

Shashi Seth, from the search engine, said:

“Yahoo has been in search, is in search and will continue to be in search.”

Seth says that the company will continue to innovate and bring new products to the search market.

A few of these were demonstrated at a recent press conference, Yahoo! describing them as being representative of the next generation of search.

One innovation has been labelled ‘sketch-a-search’ with which smartphone users can draw a ring on a map with their finger and find restaurants or other businesses within that area.

Perhaps in the long term these measures will strengthen Yahoo!’s position, but for now the search engine is down by three per cent in the US market to 17 per cent of searches in the last 12 months.

Google has maintained its position with 65 per cent of search queries being made through it, while Bing has risen to capture 11 per cent of the market.