Video search engine Blinkx signs new online advertising deals
One of the leading video search engines, Blinkx, has confirmed signing online advertising deals with three well-known TV producers and programmers, including the creator of the popular children’s TV shows, Barney and Friends, HIT Entertainment.
The other two firms involved in this deal are Channel 5 Broadcasting in London and Cheflive. This deal will involve displaying contextual ads as well as online video, which will be searchable and viewable on Blinkx, allowing the partners to reach a larger audience.
The firm has signed similar deals with web sites Kitchen Caravan and Savory Cities. Kitchen Caravan is an online cooking show showcasing foods from across the globe. Savory Cities is an online video restaurant guide, which displays profiles of leading restaurants in top cities like New York City, Los Angeles, San Francisco, Chicago, and Seattle. HIT entertainment offers TV programming worldwide.
Blinkx will give all of them an opportunity to increase the distribution of their shows worldwide, and support their digital strategy. It will display ads on highlights from 5 News of Channel 5 and has worked out similar arrangements with Cheflive.
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