Twitter CEO wants to cut down on users talking rubbish

Following Twitter CEO Evan Williams’ keynote interview at the South by Southwest conference in Austin, where he unveiled the site’s new @anywhere service – the details of which Twitter are still being a little vague about – there was controversy over the interviewing techniques of reporters present at the conference.

As a result, Williams has participated in a number of subsequent interviews; in one of which he discusses the company’s goal to increase the amount of valuable information on Twitter and cut down on users tweeting rubbish. He believes that users can get maximum value out of Twitter without sharing anything about themselves or their personal lives.

Williams has said that the direction Twitter was heading in involved becoming a valuable real information service, rather than simply a social networking site. Discussing the amount of time users spend on Twitter, Williams has said:

“If anything we’d like to decrease it. We want to make Twitter a tool for you that helps you get stuff done.”

He went on to say that Twitter wants to help users find what they are looking for as quickly and easily as possible, and that they hope to achieve this by ‘increasing the signal-to-noise ratio’.