Top search engines make plans to expand reach and popularity
As of today, there are five major search engines namely, Google, AOL, Yahoo!, Ask and Microsoft. Amongst them, AOL uses the same algorithm as Google, hence display almost identical results. This effectively gets the number down to four. However, all top and even some middle-rung players, as can be gauged from recent media reports, are striving to move up the ladder. This is likely to change the scenario a lot, and may well reshuffle the pack, with the only exception of course being Google!
For example, Ask had announced some time back it would be modifying itself to grab the niche market share that it already has control of. The biggest of them all Google, the diminishing giant Yahoo!, and the ambitious Microsoft, keen on taking over it, are also devising their own strategies. This is a situation worth following and analysing. If Microsoft is to take over Yahoo!, it would leave only two major players- Google and Microsoft (with Yahoo! acquired). Although it is largely believed that Microsoft will change to use the Yahoo! algorithm since it is considered, generally, to be better.
Although it will also mean that there is greater scope for a few other relatively smaller players who can sustain and survive the intense competition from online search giants with new technology/better algorithms.
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