The Google strategy for growth
May 17, 2008Google Inc. has decided to launch new, innovative products for its YouTube web video service in the near future to broaden its revenue stream. The search engine giant seems to be clearly focussed on leveraging the site - popular for its video sharing facilities - to generate additional revenue.
The Google top brass feels that the company will grow much faster outside the US market provided the potential of markets elsewhere is efficiently tapped. Google generated around 51 per cent of its total revenue outside the US in the previous quarter. The management feels that this figure will grow at a faster rate by building a comprehensive strategy. It is expected that 65 per cent of its revenue will come from these new markets beyond the US.
As of now, YouTube and DoubleClick are still small as compared to the core search engine business of Google. The firm feels that both ventures can turn money spinning businesses provided they are nurtured well. Google bought YouTube for $1.6 billion in 2006.
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