Sony to Relaunch Crackle

Sony has recently declared that it would be relaunching its video entertainment network website Crackle.

Crackle, Inc., a Sony Pictures Entertainment Company formerly known as Grouper, is a multi-platform video entertainment network and studio distributing the hottest emerging talent on the web and beyond. Crackle’s addictive shows reach spectators across the world. Crackle has been in on-going collaboration with Sony Pictures Entertainment and other leading partners through which it can discover and promote the stars of tomorrow.

The website will be re-launched with a number of web show sketches by L.A. comedy company ‘The Groundlings’, a video game show called ‘The Jace Hall Show’ and a five-minute talk show.

Sony’s Media Business, Sony Pictures Entertainment, will be employing the services of the same production methods used in movies and TV that helps them to look like other online programming which is usually short; often they are not even more than five minutes long. The season is scheduled to start on December 1.

In August last year, Sony pictures joined hands with Rocketboom and acquired worldwide distribution rights to Rocketboom in all the forms of media. Sony also put a show on Crackle.com.