SES Chicago 2007 discusses and debates search engine strategies
SES Chicago, a major event for discussing various search engine strategies, was held in the first week of December 2007. The event featured an extraordinary combination of insightful sessions and specialised educational tracks featuring a galaxy of high profile speakers from the search engine industry.
The event hosted at the Chicago Hilton (December 3-7, 2007) was attended by renowned search engine strategists, researchers, authors and marketing visionaries.
This year’s SES conference discussed various key issues faced by search engine marketers like social media, search privacy and even click fraud. Marketers had a firsthand opportunity to interact with renowned search industry experts during the seminars.
SES Chicago consisted of useful and elaborate debates and panel discussions spread over four and a half days that let attendees gain practical knowledge and insight of relevant issues like web analytics, mobile search and global search.
SES Chicago session highlights included:
• Keynote addresses by Don Schultz and Seth Godin, the founder of Yoyodyne and Squidoo: Seth Godin, known for altering the way people think about marketing, gave a glimpse of some of his savvy search & marketing industry insights. Don Schultz, Professor (Emeritus-in-Service), Integrated Marketing Communication (Northwestern University) and an author of thirteen books, spoke about various aspects of effective search engine strategies.
• Panel discussions: Interesting panel discussions were held on a range of topics like ‘Search – Privacy & Community in the Digital Age’ and ‘Blended, Universal and Vertical Search’.
• Strategy development workshops: Various workshops on specific strategy development revolved around themes like ‘Search around the World’ and ‘Igniting Viral Campaigns’.
• Specialty tracks: These largely focused on topics ranging from multimedia, organic, retail fundamentals to advanced PPC and more.
SES Chicago 2007 was indeed an educative and enlightening experience for the search engine industry professionals.
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