Search engine marketing (SEM) in spotlight at 2007 DMA conference
Search engine marketing, popularly known as SEM, is indeed hot. It has become one of direct marketing technique’s most powerful and effective tools. No wonder that SEM was in front and focus at this year’s Direct Marketing Association (DMA) conference.
The direct marketing industry’s premier event held at McCormick Place West, Chicago, IL, debated in detail various aspects of Search engine marketing, popularly known as (SEM).
Expertise in SEM was made readily available to participants of DMA07. There were useful educational sessions like ‘Surfing Search Marketing Wave - What’s Hot, What to Watch…’, ‘Free Clicks & Top Search Positions - Strategies of Advanced SEO Copywriting’, ‘Website critiques & valuable networking opportunities’, etc.
Participants greatly benefited from various SEM insights on offer at DMA07. They enjoyed fast-paced, highly informative sessions. According to DMA group show director, Paul McDonnough, it was a great opportunity for marketers to update themselves about the trends in Search engine marketing (SEM).
There were leading experts present at the conference who evaluated some of the audience members’ websites and outlined specific solutions for proper search engine positions.
The attendees were given specific advice and free consulting about their site’s optimisation. Plus, they were offered key search engine marketing tips and informed about techniques and trends in various ‘search sessions’.
These DMA 07 initiatives are a sort of follow-up to the recent initiative of DMA SEMC (Search Engine Marketing Council) to shore up its roster of meetings, and events.
Direct marketers are craving for enhanced search engine marketing expertise. Keeping this in mind, SEMC offered several educational avenues at DMA07.
It was a great learning experience for all participants – right from new learners to experts trying to sense and capture the next big wave in Search engine marketing (SEM).
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