Roska Direct buys Mueller & Wister agency

Roska Direct Advertising, one of the leading direct marketing agencies, has bought Mueller & Wister, a mobile & interactive marketing agency. Roska Direct clients will now be provided access to interactive marketing capabilities in their campaigns. The new agency formed will be named as Roska, Mueller & Wister, serving reputed clients, such as AAA Mid-Atlantic, GSK Biopharmaceutical and Fujifilm.

Mueller & Wister offers business-to-business, high-tech and consumer communications expertise to clients. This firm offers service in domains like specialty gas and chemicals, finance, insurance, pharmaceuticals and electronics.

Mueller & Wister employs mobile, handhelds and online and direct marketing tools in its campaigns. Mueller & Wister also focuses on social media optimisation where advertising messages are sent through online social media channels.

According to the CEO of Roska Direct advertising, one of the main reasons for signing a deal with Mueller & Wister operation was their advanced knowledge on application of mobile marketing to the brand and direct mediums.

Additionally, Roska is of the view that Mueller & Wister’s expertise in gaming & mobile technologies will help it in enhancing existing offerings to its clients.

No Comments

No comments yet.

RSS feed for comments on this post
TrackBack URI

Leave a comment