Related search suggestions by Google to get more relevant

June 29, 2008

Google search offers a service wherein for every search that a user enters, the search engine giant gives related search suggestions. They appear below the search box after the search item has been searched for. The purpose of the suggestions is to give them more relevant and useful results than the one initially searched for.

This service is set to become more effective, since Google has improved its algorithms, the ones that are responsible for collecting and determining search items so that fresher search displays are provided. What it does is if the user wants to search about the new iphone and he or she enters ‘iphone’ as the search term, the algorithms would offer something more relevant like the ‘iphone 3g’ or probably ‘iphone2′.

There obviously are chances that it may end up giving irrelevant suggestions. For instance, if the user is to search for ‘kung fu’, Google is likely to suggest ‘kung fu panda’, Jack Black’s movie. But then there is always the option of ignoring the related search suggestions if the user feels it is not relevant to what they want. According to the Google search team, because information on the web is constantly updating, we think this improvement will help people get relevant information faster.

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