Record Sales of $733 Million this ‘Cyber Monday’!
After Black Friday’s and Ruby Tuesday’s the latest fad is ‘Cyber Monday’. A brainchild of Shop.org, Cyber Monday has mushroomed as an online shopping phenomena. US online shoppers spent a record $733 million in a single day on ‘Cyber Monday’. According to market research firm ComScore the most trafficked sites included those belonging to Amazon.com, Wal-Mart Stores Inc, Target Corp, Dell Inc and Best Buy Co Inc.
Cyber Monday is an innovative concept consumers have loved, accepted and supported. The online shopping phenomenon sets newer benchmarks every year. The holiday shopping season has been ever-growing with record sales of $485 million in 2005 and $608 million in 2006. The research company even indicated 38% user-growth from a year ago.
While the Shop.org team made-merry with their bubbly the guys at Yahoo! were at the vortex of a marketing whirlpool. With their check-out service failing for more than 11-hours the Yahoo! team had to face the wrath of their online merchants. The process failure is said to have affected over 40,000 online merchants subsequently hampering sales.
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