New research suggests that Twitter users are more receptive to online adverts

Recent reports have suggested that Twitter users are more receptive towards online adverts, contrary to the prevalent theory that users do not prefer viewing ads while surfing.

Around 3,000 consumers were surveyed as a part of the research, which revealed that around 44 % of Twitter users are fascinated with the service’s direct online marketing campaigns.

The marketing initiatives usually centre on various innovative offers and promotions, which users have been found to have been discussing on the social networking site. The reports suggest that:

• Approximately 39% of Twitter users have discussed products and brands on the website
• 44% of Twitter users have recommended a specific product to other Twitter users
• Around 48 percent of Twitter users have actually searched for a particular product or brand after checking out a particular ad on the micro-blog

The reports have also suggested that marketers, media planners and advertisers can take advantage of the growing popularity of social media to promote their products and services. The electronics company Orange has already come up with an innovative way to incorporate the growing popularity of Twitter into their marketing strategies, by launching a new service that will help Twitter users to upload or send images via their mobile phones.