http://www.justsearching.co.uk/news/mobile-marketing-industry%e2%80%99s-potential-to-grow.html SEO News from Just Search Fri, 9 Jan 2009 22:10:42 +0000 http://wordpress.org/?v=2.6.2 http://www.justsearching.co.uk/news/mobile-marketing-industry%e2%80%99s-potential-to-grow.html#comment-193 Julia Tue, 18 Mar 2008 10:36:51 +0000 http://www.justsearching.co.uk/news/mobile-marketing-industry%e2%80%99s-potential-to-grow.html#comment-193 That's exactly the point. If companies find content that seems really useful to the consumers, they've already won. A, in my opinion, very good example for this usefulness is the Campaign of Smirnoff, which includes a "vodkapedia", a mobile bartender and more. And, as you mentioned, the other aspect reward is very important. Coupons, free ringtones, etc. If you give the consumers something they need for free, of course they are happy with mobile marketing - because it's not just advertising. That’s exactly the point. If companies find content that seems really useful to the consumers, they’ve already won. A, in my opinion, very good example for this usefulness is the Campaign of Smirnoff, which includes a “vodkapedia”, a mobile bartender and more. And, as you mentioned, the other aspect reward is very important. Coupons, free ringtones, etc. If you give the consumers something they need for free, of course they are happy with mobile marketing - because it’s not just advertising.

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