MIVA Media signs U.S. and U.K. Pay-Per-Click Agreements with Greenlight Wireless

One of the leading digital advertising networks MIVA media revealed its UK and US pay-per-click agreements with the wireless technology compamy, Greenlight Wireless. According to the agreement, MIVA’s Pay-Per-Click ads will be made accessible to consumers visiting Greenlight Wireless’ portfolio of U.S. and U.K. partner sites from their mobile phones.

The network includes national news, entertainment and network operator sites, which generate approximately 30 million mobile searches per month. Plus, these ads will be made accessible to mobile users using Greenlight Wireless’ Skweezer service, a free service that compresses and re-formats web pages, thus, making them easier to view and navigate via mobile phones and PDAs.

With these implementations and using Greenlight Wireless’ proprietary contextual technology, MIVA’s Pay-Per-Click ads will be displayed alongside site content on users’ handsets. MIVA has been trying and testing mobile ad delivery with this company in the U.S. for the past six months. However, owing to these new agreements the campaign will now be displayed across the U.S. and U.K. According to Kevin Perkins, CEO, Greenlight Wireless, the company will now be able to get around three of the fundamental issues facing mobile marketing today – diverse technology, advertiser depth, and content availability. He also confirmed that these agreements will allow MIVA’s advertisers to market to mobile websites without the need to plan or buy campaigns separately.