Microsoft Live search rewards programme to partner eBay
June 28, 2008Just recently, Microsoft Live Search launched its Cashback rewards programme. It has now started to build it up to become a direct-to-merchant system where users can use eBay’s ‘buy it now’ programme, so there is a good chance that users will be seeing more display ads, while they are searching for anything from jewellery pieces to electronics items. eBay is an online auction and shopping website, an online platform on which goods and services are bought and sold.
The users will directly be brought to the advertiser’s website, thanks to the recent tie-up between Microsoft and eBay, as in comparison to earlier where the cashback rewards programme works only on an indirect cashback system.
As part of the indirect cashback system, users click on a Live Search ad only to be directed to the cashback page before they can proceed to the advertiser’s website. The cashback system will rewards users with a corresponding rebate only after they complete a sales transaction. Further information about this new programme can be obtained at the eBay Terms and Conditions page for the cashback offer.
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