Lulu’s Search Engine Marketing Tool
Lulu is offering an innovative way of driving web traffic on to any creator’s content present on Lulu. It may be recalled the Lulu has set its mark in free web self-publishing. It claims to have creators from over 80 countries and distributes its content to over 100 countries.
With Lulu, the customer can decide the number of ‘clicks’ that they would like to purchase. Lulu has a set of in-house experts that create text ads from the keywords relating to the creator’s content. This means delivering suitable searchers to the creator’s content. The click system also drives potential purchasers to the product page of the creator.
Lulu creators can profit heavily if this strategy is applied. The Search Engine Marketing tool is a significant way for the creators to promote their work in the wide world of purchasers. This should trigger significant increase in the number of people signing up for Lulu’s self-publishing tool.
Lulu currently has over 300,000 recently published titles. Add to this 4000 titles created every week. From this, 5200 items are sold on a daily basis. Lulu has at least 1.3 million registered members. The members are given full permission and feasibility to promote and sell their work online.
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