Google to get more stringent in its enforcement of AdWords URL policy

Google has made an official announcement that it’ll start enforcing its existing AdWords URL policy in a more stringent manner from April 1. Even though this particular display URL policy is already there, a new post on the official blog of Google AdWords indicates that the Internet giant will no longer allow any exception to the implementation of its policy guidelines.

Though the enforcement will not have an impact on all advertisers, it’s still an important development. Advertisers, who fail to meet the policy guidelines, may face disruption to their advertisements and also the prospect of future disapprovals. Google’s aim is to initiate policies, which are consistent, adaptable and fair. However, there’s a speculation that Google would now have the scope to increase its revenue flow by charging them more when they’re not allowed to show a different URL.

It’s broadly being believed that the move is a reaction to increasing complaints of advertisers, claiming that their competitors are acting in an unfair manner when it comes to URLs. Now, all advertisers with display URLs will have to comply with Google’s AdWords policy. The stringent enforcement policy will become applicable invariably to all its advertisers, irrespective of past approvals and will comprise redirects as well as vanity URLs.

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