Google Sitelinks to be improved

Google Sitelinks, the little sub-listings that sometimes appear under the first listing on the first page in Google search results has been facing a bit of complaints from site owners about the relevance of the links shown and the links not shown at all.
What Google does is that while displaying search results, they show links that they feel will be useful to the user. How they do that is- their systems analyze the link structure of the site to find shortcuts that will save users time and allow them to quickly find the information they’re looking for. But site owners are saying that many a times the links that are shown are not relevant or sometimes not shown at all when in fact they want them to be shown.

Google’s answer is: “If the structure of your site doesn’t allow our algorithms to find good sitelinks, or we don’t think that the sitelinks for your site are relevant for the user’s query, we won’t show them.
At the moment, sitelinks are completely automated. We’re always working to improve our sitelinks algorithms, and we may incorporate webmaster input in the future.”
Although they are always trying to outdo competition by such introductions to their search, this complaint has been there, in varied proportions, since sitelinks was introduced in 2006. A feeling is there, that an improvisation in the algorithms will be coming about soon or as Google says, they may look for ways to incorporate input from webmasters too.

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