Google set to tie-up with Chinese music download site Top100.cn

Internet giant Google is all set to declare a deal with Top100.cn, a leading Chinese music download site, according to reports. A deal of this kind would mark the search engine provider’s entry into the expanding Chinese online music market. Under the proposed agreement terms, Google would let users to listen to as well as download licensed music files free of charge. Revenue would be generated largely through online ads posted on the music search pages.

Top100.cn, owned by Orca Digital, is a rather recent entrant to the lucrative Chinese online music market. According to company figures, it stores more than one million music tracks. It has already entered into licensing agreements with several major music labels, such as China Record, EMI and Sony BMG.

According to writer and music consultant Ed Peto, the alliance might well reset rules of the game - not only in China but globally - if this free music service in China from Google can actually match Baidu for efficiency of process and clarity of results. However, statistics made available by the International Federation of the Phonographic Industry are to be believed, a majority of music files that are distributed in China are pirated. Search engines won’t find it easy to comply with the copyright norms over music downloads.

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