Google Opens Up Ad Planner

A brand new tool, which deals with the latest research and media measurement, was brought in by Google in June. This tool was named Ad Planner. As per a source, Ad Planner was believed to make use of the Google Toolbar in order to obtain information. Now, as one of their latest applications, Google is allowing any person who has access to a Google account to make use of Ad Planner. Google has also revamped this tool and added a number of new features.

The Google Ad Planner can now be used to generate information regarding search queries. It also supports geo-targeting. This means that US based users can now check out certain states or metros.

There are also a number of other interesting features that have been added to this new tool.

• Users can pick from between three new methods of ranking to put up data obtained from the websites that may be used by them for carrying out their campaigns.
• Another feature that is a part of Ad Planner is a new ‘bubble chart’. This bubble chart is interactive in nature and can be used by people to rate demographics, frequency, traffic, and unique visitors visually against one another.