Google Makes Advances in Web Analytics
November 18, 2008If you thought Yahoo, with their recent acquisition of IndexTools and subsequent relaunch as Yahoo Analytics, were going to dominate the web analytics market, well, you are wrong as it turns out they have been beaten in the web analytics race by Google.
A couple of years ago, the launch of Google Analytics had been seen as a significant development. While it had started out as a tool suitable for small and medium-sized websites, it didn’t have enough about it to be used with larger websites that required more complex data.
While Yahoo has been releasing Yahoo Analytics gradually, Google has outpaced them and released a full improved version of Google Analytics with a bunch of new features, including better segmentation capabilities, just last week. What this means to Yahoo is that their bitter competitors have not only released a tool with features comparable to Yahoo Analytics, but also added in some interesting new features.
The new Google Analytics tool is user-friendly and more complete than most of the available offerings, both free and paid, in the web analytics market. It makes creating custom reports and looking at data in a variety of ways simple even for the most technologically challenged folks.
While it is believed that some of the more expensive analytics tools that are more comprehensive will survive due to their strong client base, the other lesser equipped tools will inevitably bite the dust. What makes Google Analytics a compelling choice is that it is all available for free.
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Have you even used Yahoo Web Analytics or IndexTools yet? How do you know that Google’s Analytics are better? Also, they didn’t beat Yahoo Analytics to the punch with segmentation. Yahoo Analytics/IndexTools has had segmentation capabilities for a while now. If anything, it’s Google Analytics that is playing catch up to the rest of the analytics market.
By the way, the reason why Yahoo Web Analytics hasn’t launched yet is because they’re building the backend infrastructure in order to handle the mass amounts of sign ups that are going to come through once they launch to the public. One wouldn’t want to fall into the same problems that Google had when they launched their analytics.
CommentbySteve November 18, 2008 @ 6:39 pm