Google Launches Adsense For Video Program
February 27, 2008Google is on the verge of releasing its Adsense for Video program. Adsense for Video allows advertisers an option to users to use video or text ads in their videos. These Adsense units will be superimposed on a small section of the video viewer, implanted on individual sites. Adsense for Video will be rolled out at first with Google’s 20 partner web sites such as Revver and Blip.tv (both of them are video aggregator sites, Brightcover and Yume (both are video technology companies) and others.
This program will formally pit Google in direct competition with companies like VideoEgg that is also known for running online video advertising. Like its conventional Adsense units, video ads will also be targeted depending on the content of the videos as well as the sites where all these videos will be show. This will ensure that we do not get distracted with inappropriate ads on the online videos that we will watch.
The new Adsense for Video will be primarily available to U.S. sites not considering of how much videos are actually streamed. For videos that belong to the advertisers who are outside of the U.S., this program can be put into practice if the site has the capability to stream at least one million videos per month.
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