Google introduces image ads for mobile phones
Google, the search-engine giant, plans to further enhance its stature in the mobile advertising industry by introducing brand-image ads for mobile phones. The company is keen on extending beyond that brand image largely associated with the Internet.
The company is going to step into the mobile advertising industry by offering mobile images, which are similar to the standard graphical display ads for desktop computer web pages. However, these images are reduced in size to fit on mobile-phone screens. Additionally, all mobile image ads are targeted keeping in mind the keywords that users type into phones to search for various types of information. These ads are priced on a cost-per-click basis, and are linked to web pages specially optimised to work on mobile phones. Only one image ad is displayed on each mobile page, which makes the page appear less cluttered on small screens.
The marketing manager of Google, Alexander Kenin, stated mobile image ads serve as a branding tool for advertisers and are noted to have good click-through rates. These mobile image ads are available in 13 national markets, including the Netherlands, Russia, Spain, Australia, France, China, Germany, India, Ireland, Italy, Japan, the US and the UK.
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