Google brand update introduced in UK

An update was announced and implemented in the US by Google earlier this year that helps to boost the rank of big brands in search results. The update was implemented in the UK this weekend.

After the Google update, the search results will rank authority websites better in regards to the keywords that are included in the websites.

Previously, if a company or brand wanted to gain a good rank for a frequently used key term the only thing it could do was to undertake immense link building along with advanced on page SEO. But now, after the update has been implemented, Google is improving the ability of authority websites to rank depending on internal linking as well as their external target links.

This implies that from now it will be much easier to get a good rank in the search results for relevant websites. Large brands and popular companies will benefit immensely from this new inclusion in Google.