Google Analytics and Website Optimiser move up from Beta level
Google’s two offerings, Google Website Optimiser and Google Analytics, have both dropped their Beta label, and have both moved up from their ‘testing’ phases. There are 27 languages in which Google Website Optimiser is available.
The language options include English (Australia, UK & U.S.), French, German, Finnish, Czech, Danish, Dutch, Norwegian, Polish, Portuguese (Brazil & Portugal), Hebrew, Hungarian, Indonesian, Italian, Tagalog, Thai, Turkish, Japanese, Korean, Russian, Spanish and Swedish. Formerly a feature within the Google AdWords advertising service, this free site-testing tool is now accessible through its own web site (http://www.google.com/websiteoptimizer) as well.
Google Website Optimiser helps improve user experience on the Web by showing its users what their visitors want to see. Rather than debating or guessing how a webpage might look best, users can continually test different combinations of web site ingredients, such as images and text, to see which one yields the most sales, sign-ups, leads or other goals.
An official note to Google Website Optimiser mentioned:
One can then Learn what changes will drive the most conversions. Its intuitive reports will enable even the mathematically-challenged to easily and quickly identify as well as implement the best combination.
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