If your site is about a specific subject, they would help you locate specific search directories for better SEO results. They help you submit your web site to relevant domain specific / topical / generic directories as well as leading search engines. Their input is thus truly valuable in devising your online marketing strategy.

On the other hand, SEO mistakes can harm the ranking of your site, which may have been constructed with great care. One of them is poor and unfathomable web page titles. When readers visit your web page that is listed in the search results, the first thing they see is the page title. It is a great tool to refer a web page to a search engine, and plays a significant role in boosting the Webpage ranking. However, novice and inexperienced SEO teams may go overboard and end up putting too many words in the title. This should be avoided.

The announcement to this effect was made at SAPPHIRE 2008. Satyam now joins the league of an elite group of large consultancies belonging to the “SAP Global Partner – Services” programme. The company plans to invest in joint marketing resources and strategic planning in order to support the growth with SAP and serve customers worldwide. It also has plans to expand from the number of 5,000 to 6,800 SAP consultants by the end of this year.

The IT firm has chalked out a strategy to grow in the SAP business in not only recognised markets but also up-and-coming ones like the Middle East and Eastern Europe. Satyam has a robust track record of transforming customers’ business processes in partnership with SAP. It intends to take the relationship further and make it stronger.

As a result, when users type in a relevant, domain specific keyword, your web site gets invariably featured among the top searches. Importance of SEO expertise is immense in today’s competitive online domain since their knowledge and input on Search Engine Optimisation plays a huge role in the success of your online marketing strategy.

Their basic task is to select relevant keywords and suggest the most common search engine phrases that you could include in your web pages to boost your rankings. Of course, they can do much more than this by providing you crucial resources to gain higher rankings.

The best way for making your site relevant to search engines like Google is thinking like them. This is easier said than done; hence, seeking help of a Search Engine Optimisation expert makes sense.

The research firm though wants to show that their data was indeed accurate, and some other factors were at work, proving them to be wrong. ComScore is now trying to point to the fact that all the brouhaha had nothing to do with their findings, but it was owing to the analysts who made such an issue by coming to a conclusion using ComScore’s domestic statistics data in the context of Google’s First Quarter earnings.

There is a ComScore chart that compares the domestic revenue trends of Google with the domestic paid click trends marked by ComScore. The difference is only slight and points to a downward path - starting from Q4, 2007 up to Q1, 2008.

ComScore further contended Google’s partner sites and paid clicks from them were not included. Google’s partner sites include Ask, AOL and Washington Post (this apart from paid clicks from the Adsense network), so this probably establishes some parity and clarity.

The service that is switched on by default gives an on-screen alert. “Our goal is protect users by letting them to make a more informed decision about the websites they visit,” stated Yahoo!’s Priyank Garg. Rival firm Google had introduced similar technology a couple of years ago.

Yahoo!’s service will caution users about three different types of risk:

• Browser exploits: Websites, which can install malware just by visiting the website, and harm a user’s computer. Any such websites or pages included in McAfee’s data will get removed from search results by default.
• Dangerous downloads: SearchScan will display warnings just next to search results for websites that offer dangerous software, such as spyware, adware or viruses.
• Unsolicited e-mail: SearchScan will also alert users to scanned websites that send unsolicited mails or inappropriately share e-mail addresses with third parties.

Adobe will stop levying licensing fees for its mobile versions of Flash and also plans to publish information about the (inner) workings of the code. In taking this bold step Adobe hopes to repeat the success of its web based Flash technology on mobiles. According to Adobe estimates, its Flash player is installed on over 98 per cent of net-connected desktop computers.

Its Open Screen plan incorporates a strategy to build on Flash Lite – the version Adobe multimedia player specially designed for mobile gadgets, which is already installed on millions of handhelds. The Open Screen aims at making it much easier for TV / film makers to push their content on mobile platforms and also on other devices like set-top boxes. It aims to achieve this by creating a flexible player technology, which can smoothly run on any small-form device, only demanding that developers write code just once for it.

It has been said, by the Google mobile ads team, that these new ads have a good CTR and moreover they could prove for advertisers to be a good branding tool. These mobile ads are displayed in a ‘one unit per one mobile page’ manner and hence they could benefit advertisers further.

This will also open up another avenue for Adsense publishers since they can now also display advertising on their mobile websites.

Google has cleared any doubts before they arise by saying that these image ads will not obstruct mobile web browsers’ browsing experience because it only gives out relevant ads and also the users can opt to click on only the ads that they find purposeful and can simply avoid the rest.

The company is going to step into the mobile advertising industry by offering mobile images, which are similar to the standard graphical display ads for desktop computer web pages. However, these images are reduced in size to fit on mobile-phone screens. Additionally, all mobile image ads are targeted keeping in mind the keywords that users type into phones to search for various types of information. These ads are priced on a cost-per-click basis, and are linked to web pages specially optimised to work on mobile phones. Only one image ad is displayed on each mobile page, which makes the page appear less cluttered on small screens.

The marketing manager of Google, Alexander Kenin, stated mobile image ads serve as a branding tool for advertisers and are noted to have good click-through rates. These mobile image ads are available in 13 national markets, including the Netherlands, Russia, Spain, Australia, France, China, Germany, India, Ireland, Italy, Japan, the US and the UK.

The problem seems that if the second box is left blank by the user, Google still continues to display the ads on third-party sites thereby charging customers, based on the amount specified in the first box, when they actually should not be charged. This situation formed the basis of the lawsuit since customers were charged for the ads they were not aware of.

Google is hurting its customers on two fronts. It is not only taking money out of customers’ pockets but also derailing their advertising strategies as well

Said Brian Kabateck, lead counsel on the case at the US district Court, Northern District of Carolina in San Jose. He further added:

Ads on third-party sites are widely-acknowledged to be far less effective (and therefore less valuable to the advertiser) than ads on Google.com. Google, of course, still profits (greatly) from these ads.

The group product manager of the DoubleClick products, Ari Paparo stated that if a publisher is getting traffic on his mobile pages in the mobile business, he or she has to choose between selling all his ads directly with his sales force or alternatively outsourcing all the ads to a network. According to him, this merger will help publishers to easily allocate inventory to whichever networks they want that will enable them to treat mobile like display ads on the Internet.

Mobile publishers will be able to fill more of their inventory on the channel and increase their revenue base. Additionally, DoubleClick Mobile will help them to accept ads from Millennial Media’s advertisers while allowing them sell directly as well. Plus, DoubleClick clients will now be able to join 4,000 existing AdMob publishers to sell mobile ad inventory. DoubleClick is positioned to publishers as a helping hand for managing inventory across the various direct and indirect channels.