DoubleClick Mobile joins hands with mobile ad networks
DoubleClick Inc., a leading online display ad technology provider, is all set to join hands with leading mobile ad networks. The recently Google acquired firm DoubleClick is integrating its mobile advertising delivery system with AdMob, Google’s AdSense and Millennial Media’s MBrand and Decktrade to facilitate publishers (deal) with their ad inventory.
The group product manager of the DoubleClick products, Ari Paparo stated that if a publisher is getting traffic on his mobile pages in the mobile business, he or she has to choose between selling all his ads directly with his sales force or alternatively outsourcing all the ads to a network. According to him, this merger will help publishers to easily allocate inventory to whichever networks they want that will enable them to treat mobile like display ads on the Internet.
Mobile publishers will be able to fill more of their inventory on the channel and increase their revenue base. Additionally, DoubleClick Mobile will help them to accept ads from Millennial Media’s advertisers while allowing them sell directly as well. Plus, DoubleClick clients will now be able to join 4,000 existing AdMob publishers to sell mobile ad inventory. DoubleClick is positioned to publishers as a helping hand for managing inventory across the various direct and indirect channels.
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