Comscore defends its report on Google paid clicks data
The release of Google’s First Quarter earnings indicated ComScore’s data regarding the search engine’s Paid Clicks was off the mark. Comscore was severely criticised for this.
The research firm though wants to show that their data was indeed accurate, and some other factors were at work, proving them to be wrong. ComScore is now trying to point to the fact that all the brouhaha had nothing to do with their findings, but it was owing to the analysts who made such an issue by coming to a conclusion using ComScore’s domestic statistics data in the context of Google’s First Quarter earnings.
There is a ComScore chart that compares the domestic revenue trends of Google with the domestic paid click trends marked by ComScore. The difference is only slight and points to a downward path - starting from Q4, 2007 up to Q1, 2008.
ComScore further contended Google’s partner sites and paid clicks from them were not included. Google’s partner sites include Ask, AOL and Washington Post (this apart from paid clicks from the Adsense network), so this probably establishes some parity and clarity.
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