Clickable software tool
August 1, 2008As it stands Google is the king of search advertising market. The search engine giant dominates it thoroughly. Other ad-technology hopefuls along with Yahoo and Microsoft are trying hard to find their feet through experimentation and innovations.
For instance, New York-based Clickable is looking to build a profitable business selling advertisers a simple software tool. This tool will help to supervise and enhance their search-marketing campaigns with Google, Microsoft and Yahoo. Clickable helps advertisers with a self-described iTunes-like application that will guide them on which ads are working and which are not. This will help the advertisers save a lot of time. It also makes their task far easier.
The company was launched in February 2006. It has around 400 customers with a major portion of its expenses and efforts devoted to search ad campaigns. The company intends to grow by creating a single ‘Clickable’ interface for web advertising like social media and display ads. It also intends to create tools for Facebook, Twitter and the like. Advertisers will benefit from a single tool that can trace how ads are performing with other types of media.
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