Lulu’s Search Engine Marketing Tool

Lulu is offering an innovative way of driving web traffic on to any creator’s content present on Lulu. It may be recalled the Lulu has set its mark in free web self-publishing. It claims to have creators from over 80 countries and distributes its content to over  100 countries.

With Lulu, the customer can decide the number of ‘clicks’ that they would like to purchase. Lulu has a set of in-house experts that create text ads from the keywords relating to the creator’s content. This means delivering suitable searchers to the creator’s content. The click system also drives potential purchasers to the product page of the creator.
Lulu creators can profit heavily if this strategy is applied. The Search Engine Marketing tool is a significant way for the creators to promote their work in the wide world of purchasers. This should trigger significant increase in the number of people signing up for Lulu’s self-publishing tool.

Lulu currently has over 300,000 recently published titles. Add to this 4000 titles  created every week. From this, 5200 items are sold on a daily basis. Lulu has at least 1.3 million registered members. The members are given full permission and feasibility to promote and sell their work online.

TradeDoubler has launched a new search management technology

The Pan-European digital marketing firm TradeDoubler has just launched a new search management technology ‘td Searchware 4’ designed to allow the world’s biggest advertising companies to draw the maximum mileage out of their proposed online media spend.

td Searchware 4, to elaborate, is the enhanced version of BidBuddy – among the flagship offerings of The Technology Works. TradeDoubler acquired it in July 2007. td Searchware 4, according to the plans, will sit within a newly constituted division of TradeDoubler - TD Technology – simultaneously launched. The TD Technology division will also incorporate td Toolbox of TradeDoubler. td Toolbox is a system for online marketing management to track as well as execute file hosting, ad serving and, last but not the least, partner payment administration.

td Searchware 4 is a very sophisticated web-based marketing platform that comes with enhanced editorial, reporting & automated strategy capabilities for empowering search marketing professionals to draw expertise at what they do. Banking and building on the legacy of earlier BidBuddy version, it comprises several add-on features & functionality that have been developed in conjunction with key clients and industry stakeholders across the UK, Japan and mainland Europe.

According to Managing Director of TD Technology, Mick Empson, the Searchware tool has been designed with an aim of tackling the specific challenges encountered by search professionals. As campaigns are getting more sophisticated, the marketers require tools, which are intuitive so that they are free to concentrate on more strategic and creative issues.

SES Chicago 2007 discusses and debates search engine strategies

SES Chicago, a major event for discussing various search engine strategies, was held in the first week of December 2007. The event featured an extraordinary combination of insightful sessions and specialised educational tracks featuring a galaxy of high profile speakers from the search engine industry.

The event hosted at the Chicago Hilton (December 3-7, 2007) was attended by renowned search engine strategists, researchers, authors and marketing visionaries.

This year’s SES conference discussed various key issues faced by search engine marketers like social media, search privacy and even click fraud. Marketers had a firsthand opportunity to interact with renowned search industry experts during the seminars.

SES Chicago consisted of useful and elaborate debates and panel discussions spread over four and a half days that let attendees gain practical knowledge and insight of relevant issues like web analytics, mobile search and global search.
SES Chicago session highlights included:
• Keynote addresses by Don Schultz and Seth Godin, the founder of Yoyodyne and Squidoo: Seth Godin, known for altering the way people think about marketing, gave a glimpse of some of his savvy search & marketing industry insights. Don Schultz, Professor (Emeritus-in-Service), Integrated Marketing Communication (Northwestern University) and an author of thirteen books, spoke about various aspects of effective search engine strategies.
• Panel discussions: Interesting panel discussions were held on a range of topics like ‘Search – Privacy & Community in the Digital Age’ and ‘Blended, Universal and Vertical Search’.
• Strategy development workshops: Various workshops on specific strategy development revolved around themes like ‘Search around the World’ and ‘Igniting Viral Campaigns’.
• Specialty tracks: These largely focused on topics ranging from multimedia, organic, retail fundamentals to advanced PPC and more.
SES Chicago 2007 was indeed an educative and enlightening experience for the search engine industry professionals.

Search engine marketing (SEM) in spotlight at 2007 DMA conference

Search engine marketing, popularly known as SEM, is indeed hot. It has become one of direct marketing technique’s most powerful and effective tools. No wonder that SEM was in front and focus at this year’s Direct Marketing Association (DMA) conference.

The direct marketing industry’s premier event held at McCormick Place West, Chicago, IL, debated in detail various aspects of Search engine marketing, popularly known as (SEM).

Expertise in SEM was made readily available to participants of DMA07. There were useful educational sessions like ‘Surfing Search Marketing Wave - What’s Hot, What to Watch…’, ‘Free Clicks & Top Search Positions - Strategies of Advanced SEO Copywriting’, ‘Website critiques & valuable networking opportunities’, etc.

Participants greatly benefited from various SEM insights on offer at DMA07. They enjoyed fast-paced, highly informative sessions. According to DMA group show director, Paul McDonnough, it was a great opportunity for marketers to update themselves about the trends in Search engine marketing (SEM).

There were leading experts present at the conference who evaluated some of the audience members’ websites and outlined specific solutions for proper search engine positions.

The attendees were given specific advice and free consulting about their site’s optimisation. Plus, they were offered key search engine marketing tips and informed about techniques and trends in various ‘search sessions’.

These DMA 07 initiatives are a sort of follow-up to the recent initiative of DMA SEMC (Search Engine Marketing Council) to shore up its roster of meetings, and events.

Direct marketers are craving for enhanced search engine marketing expertise. Keeping this in mind, SEMC offered several educational avenues at DMA07.

It was a great learning experience for all participants – right from new learners to experts trying to sense and capture the next big wave in Search engine marketing (SEM).