Publishers realise the cost benefits of ‘online news delivery’ model

New research has revealed that leading news agencies and publications are increasingly realising the need and benefits of making information available through the web or a mobile phone to audiences. The study has also observed that readers now want to access current affairs through all mediums, going beyond the traditional print medium.

It has also been noticed that people now use Internet as their main resource for seeking the latest information. The Internet is seen as posing a major threat to the print medium. This means that publishers now need to aim at new technologies and media to send their stuff across to the readers. The study has also noted that though usage of the Internet is increasing day-by-day, e-papers have still a long way to go in terms of reach and sustainability. However, the population now subscribing to e-paper services do appreciate the opportunity to read the newspaper whenever and everywhere.

E-papers are also beneficial for publishers as the operational costs are relatively low and they can make profits from additional revenue streams. Last year, a director from one of the leading institutes had observed the number of people wanting in-depth coverage of different and specific sectors online was likely to grow. That indeed seems to be the case.