Directories

Best Of The Web or BOTW, as it is also known, has been recently offering discounts on their Premium Business details page. The savings are almost 50% for the advertisers. Advertisers can visit http://local.botw.org/premium to take advantage of the offer.

BOTW elaborates:

Our new local directory provides users with indispensable information about their community’s businesses, attractions, weather, movie times, and other resources. Taking advantage of BOTW Local’s offer will drive users to your business and search engines to your website. For the cost of a cup of coffee, you can tap into the explosive growth of local search.

Over the years, their unwavering commitment to quality has resulted in tremendous word-of-mouth advertising and has made it a big favourite of Internet users all over the world. The directory, equally indispensable and progressive, gives the online community a handy tool to help them evade the spam often found in search engines. It simultaneously offers webmasters an avenue to ensure targeted traffic to their websites. Commercial website owners indeed appreciate Best of the Web’s stature and its dedication to responsive service.

Ufindus is expected to play a very important role in the ‘continued development’ of BT Directories’ web-based portfolio. This was revealed by the head of BT Directories, David Benjamin. BT has snapped up the web-based business directory Ufindus just a week ago. Ufindus has a host of niche directories relevant for individual trades, such as bathroomspecialistfinder.com and builderregister.com.

David Benjamin added:

Through Ufindus’ immense and vast expertise as well as experience in online classified advertising, we access further significant search traffic, local classified product offerings and new customers.

Ufindus generates well over 9 million searches on a monthly basis. It made £14m last year. The firm was sold by the AIM-listed Iomart Group to BT. The local information market is definitely booming as more individuals are now getting fast broadband access. Also, the new generation of mobile devices like the iPhone makes it quite easier to get information when on the move through web-based platforms.

Google and Yell are already involved in the booming online directories market, linking maps and directions with business information.

SEO experts help you in implementing techniques for gaining higher rankings in search engines. They provide you with the exact code. You should also try to learn from them how and why it works.

If your site is about a specific subject, they would help you locate specific search directories for better SEO results. They help you submit your web site to relevant domain specific / topical / generic directories as well as leading search engines. Their input is thus truly valuable in devising your online marketing strategy.

On the other hand, SEO mistakes can harm the ranking of your site, which may have been constructed with great care. One of them is poor and unfathomable web page titles. When readers visit your web page that is listed in the search results, the first thing they see is the page title. It is a great tool to refer a web page to a search engine, and plays a significant role in boosting the Webpage ranking. However, novice and inexperienced SEO teams may go overboard and end up putting too many words in the title. This should be avoided.

Over 30 of the top DMOZ editors who had built the foundation of the Netscape Open Directory Project during the ‘good old days’ of DMOZ have been hired by BOTW.org (Best of The Web). The fact that so many people who played an important part in getting a well-known directory to the position it is today have been roped in is a good sign for BOTW to set and meet new standards in size and quality.

We have always been a bit obsessive about providing the user with the highest quality, relevant resources - whether he or she is a surfer, a site owner, or a search spider. We’re excited to bring on a crew that shares the same commitment to quality. With their unique set of talents, we’ll be able to more effectively pursue additional opportunities

CEO of BOTW.org, Brian Prince.

I fully anticipate the newest editors will have immediate and long term positive impact on everything that we are doing, or will be involved with. Our future as a world leader in the categorisation of quality, content-rich media depends on the extraordinary talents of our people. This crew will contribute a lot to our continued success.

Prince went on to add:

‘The Nerd Herd’, as they are being called, will be focusing on improving the architecture and filling up the categories with additional relevant resources.