An insight into how and when people perceive an e-mail to be spam
Fifty-six per cent of consumers treat marketing messages, even from known senders, to be spam if the email is ‘just not interesting’ and 50 per cent consider ‘too frequent mails from firms they know’ to be spam, according to a study conducted by Q Interactive conducted in conjunction with MarketingSherpa, a marketing research firm.
The study, Spam Complainers Survey, studied consumer perceptions of what they think to be spam, why they report mails as spam and what they believe happens when the ‘report spam’ button is clicked. According to the study, 31 per cent of respondents stated they consider ‘e-mails, which were once useful, but are not relevant anymore’, to be spam.
Curiously, respondents stated they hit the ‘report spam’ button for many reasons. Forty-one per cent report spam if ‘the mail was not of interest to them’, 25 per cent if ‘they get too much mail from the sender’ and 20 per cent if “they get too much mail from all senders.” Consumers don’t always follow the meaning of hitting this button. Over 56 per cent of respondents feel that clicking the button will ‘filter all mail from that sender’. About 47 per cent of respondents feel, they’ll be unsubscribed from the list by hitting the ‘report spam’ button.
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