Ads on Google Maps service
October 13, 2008Google has just switched on another lucrative source for search-related ad revenue, this time on the Google Maps service. Some searches like those for taxis, hotels or restaurants show a blue background text advertisement at the bottom half of the Google Maps Web page.
The new ads appear as text links relevant to localised search results. Given that a large number of users are visiting the website and using the maps, this makes an ideal opportunity for the search engine giant to employ a strong geographic element in its ad targeting algorithm. The results might vary according to what a particular user would see on the map; for instance, searching for ‘notary Kansas City’ shows no advertisement, but centering the map on Kansas City and then searching for ‘notary’ does display an ad.
Similarly, ‘shoe store San Francisco’ throws results but ‘shoe store’ when looking at San Francisco does not. Presumably, this will change according to keywords that advertisers bid on. Google makes the majority of its revenue from text ads, which appear just next to search results. Searches are a great means of discerning exactly what users are interested in. This vastly improves targeting.
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