Ad Manager - New Ad Service launched by Google

Web search giant Google Inc launched Ad Manager, its new free hosted service that will help Web site publishers improve their advertising. Ad Manager will help small to mid-size publishers manage and optimize their ad inventory, even if they sell those ads themselves.

The service debuted just days after Google’s acquisition of ad management firm DoubleClick completed. The search giant said the service is intended as a complement to DoubleClick’s Revenue Center, a similar offering for powering vertical ad networks aimed at publishers with larger sales forces.

Ad Manager is designed to streamline how ads are placed on Web sites and generate performance reports detailing how successful those ads are in reaching consumers, including click through-rates and revenue paid by the advertisers for those clicks.

The service, which is still in Beta mode, has been tested by a handful of sites, including Yearbook.com and Washingtonian.com. It will be available for free and accessible via any Web interface, but for now it is available by invite only.

“The biggest positive impact we’ve seen is increased efficiency,” said Robin Liss, president and CEO of Ad Manager test publisher Reviewed.com. “Our salespeople have been eager to input data as soon as insertion orders come in.”
Google gave assurances that this new service would not affect existing DoubleClick customers, and also reaffirmed its intention to continue charging for that company’s services, despite rumours that it eventually plans to offer DoubleClick ad serving for free.

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