A new website draws media attention
October 13, 2008A new website had made its debut this week. The website is thedailybeast.com, but what is so different about it as it would seem nothing more than just a digital drop in a vast ocean? Well, New York Time’s David Carr has the answer, which he mentions in an article titled ‘Editor of Note, Perched Online’:
The Daily Beast is a smart aggregation of the trivial as well as the momentous, the original and the borrowed! With a slogan splashed across its home page promising rigorous editing of the culture for complicated times — “Read This Skip That” — the Beast is aiming to be a smaller, less chaotic version of the World Wide Web itself.
The website is backed by Barry Diller’s IAC (InterActiveCorp). Ms. Tina Brown, the high-profile editor who has been associated with various top publications including The New Yorker, is the brains behind the website.
In greeting her readers, she asked and answered an obvious question:
“Why should I visit you when there’s already Slate/ Drudge/ Huffington Post/ TPM/ Google News and every other magazine as well as newspaper?”
Well, the Daily Beast is heavily relying on her range of interests to remain relevant enough to merit clicking.
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