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SEOENG, a smalltime technology startup from Florida, USA is set to redefine the way search engines work. SEOENG, which stands for Search Engine Optimisation Engine is poised to change search engines and help enhance them over the years to come. The Bradenton based company has created an interface which will give its users an opportunity to determine the inner workings and algorithms of search engines thus letting a website know where it stands. It simply determines why a search ranks a website the way it does.

What began for search engines such as Google and Yahoo as a small trend to analyse websites and to determine what and how a website may appear to a search engine, has become a full fledged act for this company. Although the patents on this user interface are pending, it is capable of determining things such as Pay per Clicks per ads, Crawls and Website rankings as per search engines.

Maria Stouffer, the marketing and operations head for SEOENG has stated that this kind of technology in the long run will eliminate spammers and black hat SEO tactics. This in turn will lead to a more refined search in terms of relevance, thus eliminating millions if not thousands of useless web pages filled with useless information.

It seems that AOL is getting ready to reclaim its position at the top of the list under the guidance of Tim Armstrong, the company’s new CEO. Mr Armstrong who is looking to take the company back to the top was previously working as President of Advertising Sales for Google. However, now his talents are being focused on helping the company make a comeback into the online world.

In a recent interview, Armstrong said that he was hopeful of turning AOL into the largest online display advertising seller and the biggest premium content creator on the internet. AOL’s new CEO has devised a five point strategy in order to achieve this aim. He has also planned to address the confidence crisis that he thinks the company is suffering from.

He said that the company had a choice to make. It could either choose to win quickly or lose slowly and it has chosen the former. AOL has fallen far behind ever since the introduction of Google and has suffered a number of problems which include extensive layoffs and brand name problems.

Regardless of the 38 percent drop in revenues the company has witnessed over the last two years, Armstrong hopes to re-unify the company and stabilise its rank. This, he plans on doing by streamlining potential internet deals and competing with Yahoo, Microsoft and Google for display ads directly. He already has content creation designs ready and is hopeful of producing video and written content that will make AOL appealing to companies with large advertising budgets.

The leading search engine, Google is in quite a rush to get its real-time product perfect for the millions of loyal Google users. But even with the people at Mountain View rushing to get the new project ready, it seems like it will only be unveiled a few months from now.

The new development, Google Wave, is said to be going public on 30th September this year. This, it is assumed, would be the first time that 100,000 fortunate web users will be able to surf the embryonic programme. The real time programme is an idea that has been born from the growing popularity of other sites like Twitter.

Search engines are beginning to realise that web users want information about all kinds of events to pop up on their screens as and when it happens. With the new programme, Google has gone one step ahead of Microsoft which is working on integrating Tweets into its new search engine, Bing.

Google Wave will allow users to create an online community where they can communicate and collaborate in real time. The programme which also allows the merging of IMs, wiki, social networking and email has been termed as the next generation of communicating online. Google Wave is still in the development stage and will only be ready for preview to a relatively small group of consumers, Sara Jew-Lim the company’s spokesperson said. She added that the Wave team would still be working on the programme for a complete consumer launch.

Efficient Frontier, the pioneer in marketing and technology solutions in search engine marketing, has claimed that the Cost per Clicks has dropped. This means that it is an opportunity for the cunning search engine marketer to capture greater volumes at lower costs and gain advantage over their competitors. The drops in CPCs were the lowest for Yahoo, registering at 20%, with Bing following at 30% and Google taking the biggest drop at a staggering 31%.

Search engine marketers and advertisers are making their marketing budgets work harder than before. The ROI for them is stable and has grown by 2% year on year.

Jonathon Beeston, Director for Client Services Europe for Efficient Frontier stated that due to the immediate nature of paid search and the state economy, there is this fall in CPCs and therefore a fall in the prices of search marketing.

This analysis was corroborated using a customer index from the database of Efficient Frontier. The sample space for this analysis was chosen on the criterion that the clients had to have six consecutive quarterly media spends or more with Efficient Frontier.

The study covered 6.5 billion impressions and close to 99 million clicks.

Twitter has recently launched a basic guide for marketers and brands called Twitter 101. It is a step-by-step guide that is specially planned to attract businesses that are unsure about the benefits provided by micro blogging services. On the main page under the latest business sub-domain, Twitter 101 suggests to corporations and customers how to get the real value from the micro-blogging website.

The Twitter 101 guide comprises of six sections having names like “Learn the Lingo” and “What is Twitter?” Also, an extensive range of case studies are available from brands that have effectively included Twitter into their marketing strategies. This includes Tasti D Lite, Teusner Wines, JetBlue, Pepsi, NakedPizza, Dell and American Apparel which have more than 80 branded Twitter accounts that have reportedly produced several million in sales with the help of the service.

On the website, Twitter 101 states the conversational nature of this medium allows you to build relationships with partners, customers and other people which is extremely important for your business. Beyond communication, Twitter provides your constituents with direct access to employees and a means to contribute to your company.