Expert input is a must for gaining a higher search rank

SEO experts help you in implementing techniques for gaining higher rankings in search engines. They provide you with the exact code. You should also try to learn from them how and why it works.

If your site is about a specific subject, they would help you locate specific search directories for better SEO results. They help you submit your web site to relevant domain specific / topical / generic directories as well as leading search engines. Their input is thus truly valuable in devising your online marketing strategy.

On the other hand, SEO mistakes can harm the ranking of your site, which may have been constructed with great care. One of them is poor and unfathomable web page titles. When readers visit your web page that is listed in the search results, the first thing they see is the page title. It is a great tool to refer a web page to a search engine, and plays a significant role in boosting the Webpage ranking. However, novice and inexperienced SEO teams may go overboard and end up putting too many words in the title. This should be avoided.

Indian IT firm Satyam Partners with SAP

India’s premier IT firm Satyam Computer Services Ltd has entered into a deal with SAP AG in order to become a SAP global services partner. As per the agreement, Satyam as a SAP global services partner would aid Fortune 1000 companies worldwide to implement SAP solutions and transform business processes in a reliable and efficient manner.

The announcement to this effect was made at SAPPHIRE 2008. Satyam now joins the league of an elite group of large consultancies belonging to the “SAP Global Partner – Services” programme. The company plans to invest in joint marketing resources and strategic planning in order to support the growth with SAP and serve customers worldwide. It also has plans to expand from the number of 5,000 to 6,800 SAP consultants by the end of this year.

The IT firm has chalked out a strategy to grow in the SAP business in not only recognised markets but also up-and-coming ones like the Middle East and Eastern Europe. Satyam has a robust track record of transforming customers’ business processes in partnership with SAP. It intends to take the relationship further and make it stronger.

Importance of SEO techniques to boost your site rankings

SEO expertise helps in gaining higher web page rankings. To illustrate more, an effective Search Engine Optimisation (SEO) system automatically makes your web pages compatible for a popular search engine like Google and Yahoo so that they (web pages) are invariably indexed across most popular search engines.

As a result, when users type in a relevant, domain specific keyword, your web site gets invariably featured among the top searches. Importance of SEO expertise is immense in today’s competitive online domain since their knowledge and input on Search Engine Optimisation plays a huge role in the success of your online marketing strategy.

Their basic task is to select relevant keywords and suggest the most common search engine phrases that you could include in your web pages to boost your rankings. Of course, they can do much more than this by providing you crucial resources to gain higher rankings.

The best way for making your site relevant to search engines like Google is thinking like them. This is easier said than done; hence, seeking help of a Search Engine Optimisation expert makes sense.

Comscore defends its report on Google paid clicks data

The release of Google’s First Quarter earnings indicated ComScore’s data regarding the search engine’s Paid Clicks was off the mark. Comscore was severely criticised for this.

The research firm though wants to show that their data was indeed accurate, and some other factors were at work, proving them to be wrong. ComScore is now trying to point to the fact that all the brouhaha had nothing to do with their findings, but it was owing to the analysts who made such an issue by coming to a conclusion using ComScore’s domestic statistics data in the context of Google’s First Quarter earnings.

There is a ComScore chart that compares the domestic revenue trends of Google with the domestic paid click trends marked by ComScore. The difference is only slight and points to a downward path - starting from Q4, 2007 up to Q1, 2008.

ComScore further contended Google’s partner sites and paid clicks from them were not included. Google’s partner sites include Ask, AOL and Washington Post (this apart from paid clicks from the Adsense network), so this probably establishes some parity and clarity.

Yahoo! technology to guard users against ‘dangerous’ web sites

Yahoo! is about to introduce new technology to its search engine that will warn users if they are going to click on a website that hosts spyware, spam and viruses. SearchScan makes use of security firm McAfee’s SiteAdvisor technology for warning users about potentially risky sites.

The service that is switched on by default gives an on-screen alert. “Our goal is protect users by letting them to make a more informed decision about the websites they visit,” stated Yahoo!’s Priyank Garg. Rival firm Google had introduced similar technology a couple of years ago.

Yahoo!’s service will caution users about three different types of risk:

• Browser exploits: Websites, which can install malware just by visiting the website, and harm a user’s computer. Any such websites or pages included in McAfee’s data will get removed from search results by default.
• Dangerous downloads: SearchScan will display warnings just next to search results for websites that offer dangerous software, such as spyware, adware or viruses.
• Unsolicited e-mail: SearchScan will also alert users to scanned websites that send unsolicited mails or inappropriately share e-mail addresses with third parties.