Case Study » Laughlines International
Just Search puts a smile back on Laughlines
Based in Harrogate, North Yorkshire, Laughlines International is a comedy entertainment company providing unique themed events and professional entertainment for mainly corporate clients.
A limited company for the past six years, Laughlines is in a highly competitive market where a strong web presence is essential to promote the business not just in its Yorkshire stronghold but across the rest of the UK.
The Challenge
Laughlines' director, Michael Wilson-Green openly admits that the corporate entertainment market is 'horrendously competitive' and this only reinforced his view that he needed a strong online presence and prominent listings on the key search engines if he was to attract nationwide interest.
Initial attempts to develop the website's search engine optimisation (SEO) using another external 'specialist' had not only left Michael out of pocket but very disappointed with the lack of results and with serious doubts about the credibility of the SEO industry.
"I have spent the last five years trying to find an SEO company that delivered exactly what it promised for my business. Fortunately in Just Search I have finally found a company that does all of this and more."
The Solution
The secret to success for Laughlines was to ensure that key search terms such as 'comedy entertainment', 'corporate events' and 'themed events' all of which capture its core business offer, achieved prominent first page listings for the company on search engines such as Google, MSN and Yahoo!
With Just Search involved, three of the client's eight key search terms were on the first page of the major search engines within two weeks, and after just one month all of them had achieved first page rankings. It effectively ensures that anyone in the UK randomly searching for a comedy entertainment company will be directed to the Laughlines site, a major sales and marketing advantage.
Clients Comments
"The results are outstanding but it's the professionalism of the Just Search service that has been most satisfying. Clear and concise monthly reports keep me updated on the rankings of all my search terms and a dedicated manager is in regular contact with advice and suggestions as well as to respond quickly to any problems or queries I might have."
"It is so refreshing to find a British company with such high standards of customer service, taking a genuine interest in our business and doing everything it can to help. I look forward to a long and prosperous business relationship."
"As a result of the improved SEO, web-based enquiries have continued to increase for Laughlines over the past 12 months and business is growing, with the company now regularly involved in organising corporate events nationally, from the south of England up to Scotland.."
MICHAEL WILSON GREEN,
Laughlines International
Managing Director
