Case Study » Gunnebo Security

Part of a Swedish-owned security products Group, Gunnebo Security is the official service division for Chubbsafes and Rosengrens Tann, an independent service provider for all major safes, vaults, ATMs and a variety of other safe equipment.

The company name was founded 5 years ago after the successful integration of Chubbsafes and Rosengrens Tann's safe service departments. A strong web presence was at the heart of a marketing strategy intended to drive marketplace awareness of the Gunnebo brand and specifically its service division offer.

The Challenge

Initial attempts to develop the website's search engine optimisation (SEO) using another external 'specialists' had failed, leaving the customer frustrated and disappointed at the lack of service and results. It was therefore with some scepticism that UK Marketing Executive, Dawood Palekar approached Just Search with a 'pilot' project for Gunnebo Security.

I recognised SEO as essential in providing internal and external reassurance that we were doing everything possible to raise brand awareness and drive website traffic. Trying to promote a brand name, we had to be seen to be supporting our direct sales team and engineers in the field, whilst also highlighting to potential customers that Chubbsafe has a dedicated service division.

The Solution

Impressed by Just Search's initial sales approach and influenced by its website and testimonials from satisfied customers, Gunnebo decided to appoint Just Search on an initial project basis to manage its website's natural SEO.

Within just a few months Just Search was able to enhance the visibility and accessibility of the Gunnebo Security site. A weekly page ranking report summarising Gunnebo's position on all leading search engines, continues to maintain an upward trend and this has been reflected in increased web-based enquiries and business leads.

As a direct result of the successful pilot, Gunnebo has not only renewed its 12 month service agreement with Just Search but has also awarded it a second, much larger project to optimise the brand new Gunnebo UK Ltd site.

This site is on a much bigger scale and includes a number of separate security product sub-brands, such as Werra Fencing, Gunnebo Perimeter Protection, CSI Security and Churchill Safes, presenting a major SEO challenge on several fronts.

The shear number of search engine terms associated with the various brands makes optimisation complicated, whilst the site's flash portal page design is also traditionally very difficult to optimise, because search engines struggle to recognise flash.

Just Search is employing the very latest, cutting edge techniques to address this challenge ahead of a July launch, but still anticipates a visible return on page rankings for the brand new site within just three months.