Conversion

Usability Studies

Once your site has gone through the process of search engine optimisation you can be left with a well optimised site with lots of traffic, but which suffers from poor conversion rates. The Just Search Research and Development team can carry out a series of usability studies on your site in order to spot problems that might be stopping your users from completing that all important sale.

Increase revenue

Improve ROI

Reduce bounce rates

We carry out our studies through a combination of analysing common factors that have been identified over many years research into website usability, and by getting people to actually use the site. Any problems we come across can be sent to you directly by letting you look at the movies we have taken of people using the site.

The three types of usability study available from Just Search:

Basic Usability Study

Usability analysis carried out by a member of the Research and Development team. In cases where problems are spotted, suggested solutions are given. This sort of study is usually around 15 pages, including images of how the site should be changed to make it more usable. The only disadvantage of this study is that there is the possibility of missing something subtle.

Advanced Usability Study

Usability analysis carried out by recording users using the site, finding out what they are thinking, and seeing where they get stuck. The users are given tasks to do on the site so they are not just clicking randomly. Suggested solutions are given and the movies recorded are also submitted on CD. Comprising of up to 40 pages, this is an extensive study, where little is missed.

Bespoke Usability Study

If you need something more, or just different, then we can build a usability study around you. We will start off from a basic product and add more features in. This can be anything from a few pointers to tweak usability, or incorporating analytics analysis to see where users are failing.

Call now for more information on how Just Search Conversion usability studies can compliment your website
on 0845 121 1194

Increase conversions with ClickTorch

ClickTorch enhances the return on investment from pay per click and search engine optimisation campaigns. The Profiler tool monitors users’ online behaviour and makes suggestions on suitable products and services, increasing visitor’s likelihood to buy.

How can ClickTorch work for me?

ClickTorch enables traffic that comes to a website to not only be turned into a sale, but also provides the opportunity to increase the amount visitors spend. A significant amount of traffic that comes to a site is wasted, so this solution helps to target relevant users and increase the ROI of search campaigns. With its proven track record to increase add-on sales and conversions by up to 20 per cent, ClickTorch have the ability to increase return on marketing investment.

What ClickTorch has done for clients:

62% "of online shoppers have purchased as a result of a personalized recommendation" (Avenue A/Razorfish, Oct 07)

60% "of online shoppers are more likely to shop with a retailer that offers specific recommendations" (Harris Interactive, Nov 07)

35% "of Amazon sales are a result of cross-sell and recommendations" (Venturebeat, Dec 06)

To find out how ClickTorch can work for you, contact the Just Search Conversion team today
on 0845 121 1194.

Intelligent Web Analytics

The key to a successful website is having multiple effective internet marketing campaigns. Therefore it is vitally important to track how each of these campaigns is performing; not only in terms of how much traffic it generates but what pages a user visits and most importantly if they go on to buy a product or fill in an enquiry form.

At Just Search we have an experienced Analytics Team who will set up tracking software across your site and produce detailed ongoing reports into what is getting people to your website, and what they do when they get there. Through these reports, confident decisions can be made on which marketing techniques are working and which aren't.

Web Analytics Services

Just Search has a number of web measurement tools that enable simple and effective reporting of your website's performance. In particular, we can provide you with essential management information that can form future strategy.

The sheer volume of analytics data available to website owners means many hours wasted analysing data. Just Search can provide you with effective measurement reports that highlight what your site does well, but more importantly what it doesn't.

The reports will segment your marketing activity and visitor information in many ways, and will make key observations and recommendations to you. They include major usability

and customer experience issues as well as conversion tracking by keyword.

The management reports also include the following with key findings, observations and recommendations:

• Visitor and Content Summaries
• Referring Sources (SEO / PPC/ Direct / Banner / Affiliates etc)
• Navigation Paths
• Referring Keywords
• Conversion path analysis
• Time spent on site
• User Trends
• Content areas and usage
• Repeat visits &new users
• Landing Page effectiveness

We have a more comprehensive service that will enable you to track all online marketing activity across platforms and report on its effectiveness.

Web Measurement services range from £150 - £500 per month depending on the number of platforms you wish to track, the level of information required, real time or delayed performance reporting, and the number of page views your site receives per month.

We also additionally have a bespoke analytical system for higher end users that require enterprise solutions.

To receive the full benefits of Web Analytics, speak with Just Search now on 0845 121 1194.