What Is Affiliate Marketing?

Affiliate Marketing simply put is cost per acquisition marketing where a merchant (you) would team up with partner websites to promote his/her brand online and would only pay out on a confirmed commissionable action be it a lead, a sale, email or registration.

Set-up Summary

Option One
Simple really - firstly a merchant would set-up his/her campaign on a suitable network that provides a reliable tracking solution and has a hub of quality affiliates. The merchant would then need to implement tracking on his/her website's confirmation page (purchase completion page, registration completion page etc.). After the network's tracking tag is implemented, the next step is setting up the network interface with creative resources to enhance their promotions. These could range from banners, product feeds to content units and interactive widgets. Once the creative have been set-up all that remains is to set your campaign to live and start recruiting affiliates to promote your brand.

Option Two - Just ask Just Search!
With our vast knowledge of setting up and running multi-network campaigns we believe that our affiliate management service would be suitable for you. Our working relationship with both the affiliate networks and affiliates in the industry enable us to be more strategic in partnering the right affiliates to successfully push your brand online. Also, at Just Search we invest a great deal of resources into Research and Development and Creative design and implementation. This enables us to optimise our campaigns by supplying affiliates with the right tools and graphics to increase affiliate conversions for our merchants.

What Are The Benefits Of Affiliate Marketing?

Cost Per Acquisition Marketing - Unlike any of the other SEMs, with affiliate marketing you only pay per confirmed purchase. This also acts as an incentive for your affiliates to drive more targeted traffic to your site to increase conversions and ultimately increase their commissions.

Fully Trackable - Conversion tracking provides data on number of purchases and purchasing revenue enabling the merchant to monitor ROI and effectiveness of the campaign.

Increase Brand Awareness - Because display advertising plays a key part in affiliate marketing it essentially helps in increasing your visibility online.

Unlimited Growth - Because of different categories of affiliates signed up to your campaign for example, Paid Search affiliates, SEO affiliates, email affiliates etc. Your target audience is constantly increasing as affiliates look for more innovative ways to promote your brands.

In-House Affiliate Tracking Solutions

For merchants who prefer running closed affiliate campaigns where affiliates are recruited on an invite-only basis, our in-house tracking solution is the right option for you. Our tracking is customised to suit your online needs plus we offer full consultancy and training credits to merchants using our tracking. Merchants using our tracking also benefit from our customised reporting that allows them to set their reporting goals and carry out bespoke reporting.

Recent Affiliate Marketing Articles

Computeach IT Training Courses 26/11/2007

While browsing t’internet today I noticed a forum where some woman was complaining about the IT training course offered by the UK company; Computeach. She was saying how her son had taken out a £5,000 loan for his course with the bank ...

Compare prices on Toys for Christmas 13/11/2007

Recently I blogged about the affiliate network Affiliate Window and their new ‘Shop Window’ technology; this system allows you to construct a retail website using products from all of the merchants that provide product feeds to their n...

Earn money while you shop 05/11/2007

I’m sure when you go shopping in Tesco, Sainsbury’s or even Asda you get asked at the till if you’d like some cashback? Sadly, as we all know, this isn’t some free offer where they give you cash out the goodness of their he...

Adsense Earnings Revealed 22/10/2007

Over the past few months I’ve been talking about how you can earn revenue from your content driven websites with Adsense, but have never actually given you hard figures. Today seems the perfect opportunity to do just that as with some websit...

Make Money Online Today 15/10/2007

If making money online was as easy as I've been claiming over the last few months, everyone would be doing it. Every man, woman and their dog would be running websites and earning money through affiliate schemes. There would be a whole new industry s...