Yahoo Directory

Following on from yesterdays blog by Neil, our SEO Technical Director, I though I would mention another point which is mentioned within Google’s webmaster guidelines. Believe it or not, Google suggests that you should submit your website to Yahoo’s business directory which costs $299 for a twelve month listing. Now you may be wondering why Google is promoting the services of it’s biggest competitor within the search engine world, and you will be right in thinking that this sounds ridiculous, but there is obviously a good reason for it. Basically, Google believes that websites that are featured within Yahoo’s business directory are less likely to employee black hat (unethical techniques) to boost their search engine listings. An example of black hat seo techniques include duplicate content, free for all link exchanges, cloaking and multiple domain names to list just a few.

Google believes that if you are prepared to pay a high cost for directory listings, then your website duly deserves a vote of legitimacy, hence helping increase your natural listings. There are a few other paid directories out there which ask for similar high cost annual charges for listings, which I highly recommend. If you would like to know what these directories are, please give us a call, or fill out our online enquiry form.

Ben Ashton
SEO Consultant

Listen to this podcast

No Comments

No comments yet.

RSS feed for comments on this post
TrackBack URI

Leave a comment