Writing content for landing pages

Whether you’re running an organic SEO or PPC campaign, it’s extremely important that you have specially tailored landing pages for the keywords or phrases that you’re targeting. The pages which visitors land on play a huge part in determining whether they stay on your site or make a swift exit.

When writing content for landing pages, it’s vital that you bear a few things in mind in order to keep your reader interested and achieve your goals. Whether the aim of your website is to sell products or services, provide information or create an online presence for your company, the page that visitors land on will have a significant effect on determining whether or not your site serves its purpose.

Make your call to action clear

When writing content for a landing page, you need to make sure that you include at least one call to action, otherwise, visitors could be left in limbo and wondering what the purpose of the page actually is.

Keep it snappy

It’s important that landing pages aren’t overly lengthy. If a visitor lands on your site, only to be presented with long paragraphs of text, they could be clicking the back button on their browser within seconds.

Don’t overload your page with keywords

If you stuff your landing page with keywords, not only will it not read naturally, it may also have a negative effect on your rankings.

Keep these things in mind, and make your landing pages worth landing on.

Nicola Sampson
Content Writer