Website Branding - Tips

Branding is a process by which a business employs marketing strategies to get people to easily remember them over competitors. Branding or website branding is not just logos or signs it is a kind of feeling associated with a company so it should be consistent.

When we talk about website branding we should make sure that our logo appears on every page, our domain name and one line description contained in every email and our theme should be consistent through our website.

Below are some quick ways you can start branding your website.

1) Logo is the basic element in branding a website. Your logo should be included on all web pages. And it should be positioned at top left of each page. It should be meaningful to what you do and memorable.
2) Repetition is very important factor in branding your website. As I mentioned above your theme or your design elements should be same from page to page. Remember that your website must have its own distinct feel.
3) Your domain name should be your brand. So it should appear on all your stationary e.g. letter heads, business cards, post cards etc.
4) About us section should include all relevant information about you and your business including your contact information.
5) A copyright statement should be included at the bottom of each page.

Nadeem Hussain
SEO Programmer

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