The point of SEO

Choosing the right keywords is crucial for maximising the benefits of SEO but is something that people often get wrong. Perhaps this is because people lose sight of the real purpose of SEO. If you own an internet business you will want to get on the first page under popular keywords, but this is just a means to an end. The real objective is to generate relevant traffic to your site and ultimately to generate more sales.

In many cases, aiming for the most commonly searched phrases is a mistake. People often target phrases that are too ambitious for their site’s current status, and get nowhere near the first page of any search engine. A much better tactic would be to target something that is specific to your site but can be achieved in a relatively short space of time. Then, concentrating efforts into offpage optimisation with strengthen a sites status and allow for more generic search phrases. The top and bottom of a search engine’s first page are very different in terms of the amount of traffic they generate, and this should always be considered. It is often more beneficial to be at the top of the page for a specific keyword that gets 500 searches a month than at the bottom for one that gets over 1000.

Dave Stewart
SEO Consultant

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